The Big Beacon Card

One bold card. 3,950 local doorsteps.

A shared 9×12 postcard built to put a small group of Beacon businesses directly in front of local households, without getting lost in an envelope.

Sixteen businesses.
One memorable mailpiece.

How the Beacon card comes together

Simple, local, and handled from layout through delivery. You bring the offer; Plain & Rose turns it into a polished placement and coordinates the rest.

01

Choose a category

One advertiser per category keeps your business from sharing the card with a direct competitor.

02

Send your offer

Provide your logo, a clear customer offer, and the URL or QR destination you want people to visit.

03

Approve the proof

We create the layout and send your placement for approval before the card goes to print.

04

Land in homes

We coordinate printing and route delivery, then share mailing evidence once the campaign is entered.

Built for Beacon, NY 12508

Local reach that feels local.

The first Beacon edition targets eight selected carrier routes totaling about 3,950 residences across the town's higher-income, owner-occupied neighborhoods. It is designed for restaurants, shops, wellness providers, and neighborhood services that want visibility close to home.

Main StreetDowntown dining & retail
The RiverfrontHudson waterfront & trails
Mountain SideSouth Beacon neighborhoods
Fishkill AvenueEast side homes & shops

First Beacon edition

A clear price. A category of your own.

Rates are for the first Beacon edition, targeting a first week of December 2026 mailing. The card mails once at least five spots are reserved. Payment reserves your category: the first paid advertiser in each category locks it.

Single spot

One of 16 placements, one per category

Reserve with card

$495

Double spot

Two adjacent placements

Reserve with card

$949
Category exclusivity on the card
Placement design and one advertiser approval
Printing coordination and planned route delivery
Mailed-piece evidence after postal entry

Eight selected Beacon carrier routes; the route list is available on request, and final USPS counts are reconfirmed before printing. Placement does not guarantee responses or sales; it guarantees the approved ad, agreed route set, final piece count, and mailing evidence.

Want your business on the first Beacon card?

Tell us what you do, the offer you would like to run, and whether you want a single or double spot.

sage@plainandrose.com